Brand Video Production
WHAT IS BRAND VIDEO?
By now we’ve all seen the ubiquitous bullshit brand video. Sweeping generalizations, anthemic declarations, and empty creative that leaves you with more questions than clarity. That’s not how we think about Brand Videos at Epipheo.
A Brand Video is about truth, not hype. It’s about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic.
WHO IS IT FOR?
WHEN TO USE A BRAND VIDEO
WHEN BRAND AWARENESS IS LOW
If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.
WHEN YOU NEED TO CHANGE PERCEPTIONS
It happens to even the best of brands: you’ve gotten off course, and people have lost the perception you want them to have. A Brand Video is a great way to get things back on track by delivering a fresh articulation of your what and why.
WHEN YOU HAVE A GREAT STORY TO TELL
Frankly, not every company has a great story. If you do, it stands out—especially a great origin story. Where you came from has a lot to do with how people perceive what you are today. Not telling your compelling origin story is a huge missed opportunity.
Your company has as much personality as you do
And you want it to shine through every time someone visits your website! When introducing your company to a new client or customer you have a big opportunity to make a positive and lasting impression.
Enter the branding video! Branded videos, also sometimes called company overview videos, offer an effective and creative way to communicate an overview of your company’s goals, culture, and product offering. Most importantly, brand videos are a compelling way to visually tell your unique story.
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Fear not, the TRUE PIXEL team are here to help.